So this year, cannabis companies couldn’t help but go all out in creating a number of unforgettable activations that far surpass last year’s muted 4/20 celebrations. They pulled together their party-planning committees to produce a mix of virtual and socially distanced in-person events that you definitely shouldn’t miss. Who doesn’t want to learn how to make hash-infused brunch items from a renowned cannabis chef? The upcoming festivities include musical performances, dance parties, inspiring artwork and Snoop Dogg (‘nough said).
Waking + Baking: Cannabis Cooking Class and Dance Party, PLUS Products
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I can’t think of a better way to kick off my lazy Sunday than by attending a brunch party hosted by Michelle Lhooq
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Learn how to make cannabis-infused scones and marmalades, hear all there is to know about hash and PLUS’ new limited-edition Hash Gummies and jam out to live tunes from LA-based DJ MASHA. This is the perfect event for those unable to celebrate mid-week.
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Date: April 18th, 11am PST
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Where: Virtual
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Tickets: Free (registration includes a discount code on PLUS products!)
“Year of Essential” 4/20 campaign, Green Thumb Industries (GTBIF)
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Celebrating a milestone: one year of cannabis being deemed essential
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Green Thumb Industries has partnered with Lizzie Post, author of Higher Etiquette, to host a livestream event centered around creating a deeper understanding and respect for cannabis culture and to usher in a new 4/20
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Each Rise retail location will be decked out in 4/20 decorations with product promotions running the whole month of April
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Date: April 19th, 4:20m PST
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Where: Virtual
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Tickets: Free
Glass House Fest, Glass House Group
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Everyone misses live music and Glass House Group is giving us the chance to bring music and weed together
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Private socially-distanced hybrid digital-and-in-person music festival in LA, produced in collaboration with Jam in the Van and featuring critically acclaimed rapper/producer Flying Lotus, Duckwrth and comedian Mike E. Winfield
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Event includes fully immersive, interactive virtual tour through Glass House Farms’ cannabis greenhouse
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Date: April 20th, 7pm PST
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Where: Virtual & at a secret location in LA
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Tickets: Sold out
Community-Curated Virtual 4/20 Experience, NuggClub
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Nugg Club will connect with cannabis enthusiasts through an immersive online experience featuring cannabis, music, art and deals from local restaurants
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Art and music will be created by members of the local community, influencers and NuggClub staff
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Launching a 4/20 Home Edition Nugg Club box specially-designed with 4/20 in mind
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Date: currently Live
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Where: nuggclub.com/420
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Tickets: Free
“Even Higher Together,” Weedmaps
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Snoop Dogg hosts this virtual 4/20 celebration featuring music, comedy, inspirational discussions and a lineup of surprise special guests.
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Never-before-scene performances from Wiz Khalifa with appearances by G-Eazy, Mike Tyson, Berner, A$AP Rocky, Jhene Aiko and more
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Last Prisoner Project Session hosted by rapper/activist Talib Kweli to highlight the importance of criminal justice reform, decarceration and equity in cannabis for BIPOC entrepreneurs.
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When: April 20, 1pm PST
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Where: weedmaps.com/wm-420
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Tickets: Free
Cannabis Opportunities in 2021 And Beyond, Brooklyn Capital Collective
- New York State cannabis industry update
- Product and service trends
- When: April 20, 2021 7pm-9pm
- Where: https://www.eventbrite.com/e/cannabis-investment-opportunities-2021-and-beyond-tickets-150119145405
- BCC Website – https://www.
brooklyncapitalcollective.org/ - Tickets: $15