Staff
Company: Goldleaf Ltd.
Goldleaf brings a clear and credible perspective to the cannabis community by pairing compelling design with the latest peer-reviewed research, making the complex more approachable— beautiful, even. Specializing in guided notebooks and elegant print design for cannabis patients, growers and enthusiasts alike, Goldleaf products are available worldwide. Based in Cincinnati, Ohio, Goldleaf also provides custom design services for like-minded organizations around the world.
Full birth name: Charles McElroy
Title: Creative Director, Owner
Years at current company: 3.5
Education profile: B.S. from Ohio University, Masters track in Business Informatics from Miami University
Most successful professional accomplishment before cannabis: Co-founded a sustainable clothing company, had the 3rd highest-grossing Kickstarter campaign at the time (in the fashion category) and went on to build a 100% USA supply chain — from the cotton farm in Georgia, knitting, and garment dying in North Carolina, sewn in Tennessee — fulfilled in Cincinnati.
Company Mission:
Goldleaf values science, pleasing design, and education. Our mission is to create universal access to cannabis research while cultivating individual, community, and environmental wellbeing.
Company’s most successful achievement:
We were the first to create guided journals specifically for cannabis cultivation and tracking medical therapy. We have since iterated on these initial designs and are now highly regarded for our dedication to accuracy and quality of information. Due to our approach to content creation — valuing vetted research and primary sources — we’ve garnered a stellar reputation for accuracy and integrity. This has led us to get a great deal of mainstream media attention.
Has the company raised any capital (yes or no): No
Any plans on raising capital in the future? Yes.
Most important company 5 year goal:
We have worked hard to build our reputation and authority in the educational design space. We plan to leverage this brand equity by expanding our custom B2B design and packaging offerings, collaborations, and growing our team of researchers and designers.
