Debra Borchardt
The cannabis industry continues to see a crossover of rap artists entering the space. The latest is Lil Wayne who announced on Monday the launch of GKUA Ultra Premium. The GKUA Ultra Premium will offer a line of high-potency cannabis products designed to provide consumers with ‘the best high of their lives.’
“I used to just want to get high, now I smoke to get inspired,” said Lil Wayne. “With GKUA, I’m sharing a feeling that I love.”
The rapper’s real name is Dwayne Michale Carter Jr. and has over 10 million followers on his Instagram account @liltunechi. At the age of 13, when he was discovered by Birdman and joined Cash Money Records as the youngest member of the label. His first platinum record was in 1999 and he has since had more gold records and won a Grammy. Lil Wayne has sold over 120 million records worldwide, including more than 15 million albums and 37 million digital tracks in the United States, making him one of the best-selling artists of all time.
“The combination of our incredible products, market knowledge and commitment to quality, paired with the unmatched fanbase of Lil Wayne, the ultimate cannabis connoisseur, creates an unprecedented opportunity to create a cannabis brand that values creativity and the artistic pursuit,” said Beau Golob, President and Co-founder GKUA Inc. “It’s an honor to lead this company along with Lil Wayne, curating a premium line of products that inspires people and feeds their creativity. This is historic and really exciting!”
The products will be sold in Los Angeles dispensaries with a larger roll-out across the state in 2020. They include:
- GKUA Ultra Premium Flower: Sourced from the most experienced growers, GKUA will produce strains that are very limited, incredibly potent and impossibly difficult to find…truly the best flower! Available at launch is HOLLYGROVE a unique strain for Lil Wayne and GKUA and UPROAR a very limited strain.
- GKUA Ultra Premium Battery Technology: This new proprietary ceramic heating element and cutting-edge design is optimized to efficiently deliver vape in easily controllable doses while elevating the user experience. The battery technology combined with GKUA Ultra Premium THC or CBD oil is the future of vape.
- GKUA THC Vape: Sourced from the best cannabis with all organic inputs, GKUA’s THC Vape is an exclusive formulation that carefully transforms the highest quality cannabis into potent THC vape oil. Independently lab tested and certified for purity. GKUA Ultra Premium vape oil, pure and potent.
- GKUA Ultra Premium Concentrates: Intensely potent and flavorful, GKUA Ultra Premium Concentrates are sourced from the finest cannabis flower with off-the-chart THC levels created for dabbing or adding to flower. Potency you can taste and feel.
Beyond the products, GKUA plans to celebrate culture and artistic achievement. GKUA said it will support new artists in multiple mediums, such as fashion designers, song writers, musicians, models, dancers and visual artists through artistic collaborations that promote not only the brand, but the GKUA lifestyle.
