Debra Borchardt
While some in the cannabis industry obsess over strains and the nuances of those flavors, the largest cannabis brand O.penVAPE has rolled out a new line of flavored vapes. The O.penVAPE ISH line was launched on Tuesday with three flavors: Bavarian Cream, Blue Raspberry, and Watermelon.
The company said that it was responding to a lot of customer feedback from people that wanted a flavored cartridge. “It appeals to a totally different market than say – the craft reserve. Plus, the addition of flavoring sets it apart in this category,” said Chris Driessen, President, Organa Brands U.S. “The customer is someone who is perhaps not a strain aficionado. It’s someone looking for rich flavor without a strong marijuana taste.”
“We saw a need in the space for distillates with unique flavor profiles, and after months of perfecting the design and taste, we are thrilled with the end result,” said Driessen. “I didn’t know how much I would love these flavors until I tried them- but once I did, I was really impressed with the work of our R&D team. It’s not your typical cartridge and is definitely a refreshing take on flavored distillate.”
