Debra Borchardt
Halloween is growing bigger for the cannabis industry as business owners have realized that the holiday now ranks as number three in sales according to Eaze data. Headset Cannabis Intelligence found that all of the cannabis categories rose in sales except for topicals and capsules for the holiday. There are parties being planned and marketing dollars are rising along with sales as cannabis companies are cashing in on the holiday fun.
As cannabis moves into the mainstream, customers want products to parallel flavor trends they see on shelves at their grocery store. “What better way to do that than with a pumpkin spice blondie,” said Mike Appezzato, co-founder, and CEO of GOOD CO-OP. He said that Eaze customers across California will be able to purchase a box of three (3) Pumpkin Spice Blondies, retailed at $15.00 to be delivered in 20 minutes on average, beginning October 18th and available through November. Oakland-based cannabis company GOOD CO-OP launched the edible blondie exclusively on the Eaze platform, a marijuana marketplace that’ll ensure your treat gets delivered in 20 minutes or less. It’s a delicious mix of organic pumpkin, spice, and everything nice (10mg of THC), the blondie is a perfect treat to snack on while watching your favorite scary movie on a cozy night in or to liven up a Halloween potluck.
Why miss out on the fall flavors just because you’re in the cannabis industry? Golden Leaf is creating a new Pumpkin Spice Truffles. Medicine Man is celebrating Halloween with $20 Killer private stock eights in two strains named Ghost OG Haze and Poltergeist. The company is also offering $150 mix and match ounces. Blaze Premium is offering a new line of gummi edibles for the holiday complete with an ad showing skulls chomping on the new gummies.
Kush Bottles promoted a free acoustic Halloween show at Point Loma Patient Consumer Co-op with Leilani Wolfgramm. A dispensary in Portland called Canna Daddys and it was planning the Bone Daddy’s Spooktacular.
High There is issuing a limited edition T-shirt with a skull for the holiday.
Looking for something a bit more extreme than pumpkin infused cannabis or scary gummies? Horror experience group Heretic House is staging a cannabis-friendly event called SLEEP. It doesn’t sell cannabis at the event, but guests have an option to intake as they descend into the experience. The website said “This is an extreme horror experience that will challenge you psychologically. The physicality of this stimulation has been toned down due to the nature of this experience. Guests will have the option to intake as they descend deeper in the experience. H E R E T I C is not selling any cannabis or paraphernalia before or after the experience. This is a cannabis-friendly experience. Chosen guests must be driven to experience and are not allowed to drive alone. “mulGuests will have the option to intake as they descend deeper in the experience. H E R E T I C is not selling any cannabis or paraphernalia before or after the experience. This is a cannabis friendly experience. Chosen guests must be driven to experience and are not allowed to drive alone.
