Debra Borchardt
July 7 or Dab Day is keeping the summer party going at dispensaries. The holiday celebrates the idea that 710 looks like “oil” spelled backward or upsidedown. Admittedly, it’s a stretch but hey cannabis consumers are entitled to party whenever they want. Even with the pandemic last year, sales still increased for these products.
710 Data
Headset reported that on Dab Day 2020 (7/10/20) total US cannabis sales increased by 5.0% over an average of the previous four Fridays. Canadian cannabis markets saw a larger sales increase with 10.3% growth over the same time frame. Both US and Canadian cannabis customers made sure ‘Dab Day’ lived up to its name in 2020. In both countries, concentrates had by far the strongest single-day sales growth of all product categories. In comparison to the previous four Fridays, Canadian concentrate sales increased by 40.6%, with Pre-Rolls (+11.5%), Edibles (+10.9%), Vapor Pens (+10.1%) also seeing some positive growth. Concentrate sales increased by 48.6% in the US, with Vapor Pens (+8.0%) as the only other category enjoying positive growth. Headset said that all data for the US is from CA, CO, MA, MI, NV, OR, PA, and WA unless otherwise noted. All data for Canada is from AB, BC, ON (private only), and SK.
In the US, rosin products had the strongest growth, increasing in sales by 115% over the previous four Fridays. Badder / Budder (+70%) and Live Resin (+60%) were the next most successful segments. In Canada, the top three performing Concentrate segments were: Hash (+86%), Shatter (+49%), and Live Resin (+38%).
Leaflink also tracked sales in 2020 for Dab Day. Sales through LeafLink increased by 5% during the month leading up to 7.10. Despite oil being the celebrated product, flower was the most popular product category during the month leading up to 7.10 – during this time, flower products made up 33% of LeafLink’s market share. However, pre-rolls experienced the biggest lift – during the month leading up to 7.10, this product category saw a 12% bump in orders through LeafLink. Interestingly, it looked like many decided to celebrate Day Day by buying pre-rolls with a little dab flavor.
710 Discounts
Retailers are never one to miss a holiday and offer a bargain to get shoppers into the doors. Headset reported that Dab Day was a fantastic day for American concentrate fans to stock up on products. In the US (CA, CO, NV, OR, PA, WA) the average discount on concentrates grew by a whopping 60%, rising from 12.0% during the previous four weeks to 19.2% on 7/10/2020.
710 Products
As the popularity of concentrate consumption increases, so has demand for new, sophisticated products created to consume concentrates. here are a few to check out:
G Pen Roam
The G Pen Roam seamlessly combines sleek design with advanced technology while still preserving the experience of traditional dabbing. Optimized to the user’s preference, the Roam heats up within seconds to 600 – 800 degrees Fahrenheit. It delivers the best flavor with a full quartz tank, and its custom temperature settings melt all forms of concentrate material to perfection. Engineered for ultimate ease of use and portability, the glass hydro-tube with removable silicone mouthpiece is enclosed in a durable aluminum housing and is magnetically connected to the rechargeable 1300MAH lithium-ion battery.
G Pen Connect
A revolutionary alternative to conventional concentrate consumption, the G Pen Connect elevates and simplifies the process through cutting-edge technology and modern design, delivering high-density, quality vapor production without the hassle of a torch and exposed nail. G Pen teamed up with Cypress Hill’s B Real to introduce Dr. Greenthumb’s x G Pen Connect
Higher Standards Heavy Duty Mini Beaker
In addition to a removable Glass Bowl, this dual-use water pipe is equipped with a 45-Degree Quartz Banger, a Carb Cap, and a Large Tool to accommodate concentrate consumption.
