Adam Jackson
TPCO Holding Corp. (OTCQX: GRAMF) has tapped one of the most well-known Youtube cohorts on the platform to induct it into its budding brand house.
Nordan Shat (aka FaZe Rain), Youtube star and co-founder of the popular esports and entertainment organization, FaZe Clan — along with Quinn “The Wizard”, Yonatan Hagos and Erick Kahn — has partnered with TPCO to launch RCVRY, a premium cannabis brand co-founded by the group and The Parent Company’s Caliva premium cannabis brand.
The gaming group has well over 500 million followers across social media platforms.
Nordan was inspired to begin the RCVRY project after recovering from severe nerve damage, the release said when cannabis became an important piece of his well-being. In a posted Youtube video, Nordan said he had been consigned to a wheelchair due to toxic neuropathy caused by an opioid and benzos addiction he developed while going through a bout of mental health challenges more than a year ago.
“When I started my journey with cannabis back in 2015, I had very little knowledge on the different strains and experiences available to consumers,” Nordan said in the release. “As I learned more about the space, I saw a need to further the potential of the industry by helping to advance the mainstream acceptance of cannabis.
“RCVRY was created to further that goal and change opinions on cannabis while providing a consistent source of top-tier flower to all RCVRY community members. We are focused on delivering the cleanest cannabis possible to our consumers.”
RCVRY is a cannabis brand created to support a lifestyle focused on wellness and creativity, the release said.
RCVRY will open up early access on Monday at 1 p.m. The first 33 entrants will receive guaranteed access to RCVRY’s launch products, limited-edition swag and VIP privileges at RCVRY’s upcoming activation. The company said that profits made from the launch will be donated to “peer-to-peer” recipients in need of financial assistance, “with the objective to promote natural and healthy living.”
The launch will include limited drop eighths of the “Rainz Runtz” strain, which was hand-selected by the RCVRY team in collaboration with TPCO and “is the product of a meticulous process seeking exclusive flower.”
The strain gives off a faint berry-like smell and is part of the same lineage as the Zkittles and Gelato phenotypes. Rainz Runtz will be available in limited quantities exclusively at Calma dispensary in West Hollywood. The product will not be available for delivery
“We are thrilled to partner with Nordan Shat, aka FaZe Rain, and the RCVRY team, who share our passion for the plant,” said TPCO CEO Troy Datcher. “FaZe Rain brings an immense audience, and our collaboration represents a prime opportunity to unlock the synergy between gaming and cannabis communities. My priority continues to be optimizing our portfolio of high-quality, authentic brands, and our partnership with RCVRY is another strong addition to our roster.”.
Calma West Hollywood and Merry Jane will host a meet-and-greet appearance on Sept. 17 from 1-4 p.m. with Nordan Shat and friends to celebrate the launch.
Nordan will interact with customers and offer limited-edition merch giveaways. The product features a QR code that provides customers access to a survey contest featuring questions about Nordan.
The winner will receive the chance to hang out with Nordan and friends at a private location in Los Angeles after the event. The event is open to consumers over the age of 21 (or over the age of 18 with a medical recommendation).
