Headset forecasts an even larger than usual uptick in recreational cannabis sales on Green Wednesday this year for several reasons:
– In all adult use cannabis states tracked by Headset, the total market has grown by at least 20% in total revenue over last year (when comparing October 2019 to October 2020).
“On average, Thanksgiving tends to be one of the Top 5 sales holidays of the year, and we expect that trend to continue this year,” said James Ahrendt, Business Intelligence Architect, Akerna (NASDAQ: KERN). “In the past, we’ve seen huge spikes in sales on Wednesday and Friday since most dispensaries are closed on Thursdays.”
Akerna anticipates that the average order total will be around $82.30 for adult-use customers and $128.46 for medical consumers, representing an increase of approximately $13 compared to the average order total on any other given day of the year.
Additional Thanksgiving Holiday Predictions:
Sales by product type:
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Flower – 42%
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Cartridge/Pens – 37%
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Concentrates – 11%
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Infused Edibles – 8%
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Other – 2%
Sales by Gender
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Male – 64%
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Female – 36%
Sales by age group:
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Under 30 – 28%
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30-40 –30%
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40-50 – 19%
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50-60 –12%
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Over 60 – 11%