Number of the Week: 10%

10% – Percentage of U.S. cannabis consumers using tinctures in 2023

In 2020, 17% of consumers said they used tinctures. But as gummies have increased in popularity among consumers in both the cannabis and CBD categories, the popularity of tinctures has waned, falling to just 10% this year.

Source: Brightfield Group, U.S. Cannabis Consumer Insights, Q2 2023