Number of the Week: 14%

14% – How many Canadian cannabis consumers use milled flower

Milled flower – also called ground or “pre-milled” – is gaining popularity in Canada. Over the past three quarters, use has been rising. Brands have launched aroma-specific blends and concentrate-infused milled flower that seem to be prompting more consumers to try the product type.

Source: Brightfield Group, Canada Cannabis Consumer Insights, Q1 2023