Number of the Week: 18%

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18% – How many CBD consumers shopped for CBD online in fourth quarter 2022

The most notable change in CBD consumer behavior over the past year has been the sharp decline in online purchases. From fourth quarter 2021 to fourth quarter 2022, consumers buying CBD online dropped 122% from 40% doing so to only 18%.

Source: Brightfield Group, US CBD Consumer Insights, Q4 2022

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