31% – How many cannabis drink consumers in Illinois aware of Cann social tonic
Cann offers “social tonics” in trendy flavors with only 2 milligrams-5 milligrams per can. It was hot on the trend of microdosing cannabis when it hit California shelves in 2019.
However, the brand has been able to gain more awareness in less saturated markets it’s entered – such as Illinois – than in its home-state’s market.
Source: Brightfield Group, U.S. Cannabis Product Brand Health, Q3 2022