Number of the Week: 34%

34% – How many Canadian cannabis consumers that say they typically buy the same brand.

Gaining loyalty in the market is key to survival – especially as new brands continue to enter and existing brands innovate to delight consumers. Those who tend to fall for specific brands are very valuable consumers. In Canada, roughly a third of all cannabis consumers say they’re loyal to specific brands.

Source: Brightfield Group, Canadian Cannabis Consumer Insights, Q2 2023