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35% – Percentage of CBD consumers that have purchased psychoactive hemp-derived products
Delta-8 and other hemp-synthesized cannabinoids have become a market too big to ignore. There is significant overlap across cannabinoid use, though it is difficult to discern to what degree delta-8 and emerging cannabinoids are complementary to or competing with the cannabis and CBD markets.
Source: Brightfield Group, Delta-8 & Emerging Cannabinoids Consumers, Q3 2022
