Publicly Traded Cannabis Stocks – Managing Perception

With over 400 publicly traded cannabis companies and billions of dollars at stake, brands can’t afford to make mistakes when it comes to how the public perceives them. Anne Donohoe of NY-based public relations firm KCSA leads a panel taped at the Green Market Summit on September 11, 2019 in Los Angeles reviewing the differences of working with publicly traded companies including managing good and bad news. Panelists included Jason Vegotsky, CRO KushCo Holdings, Brandy Gray, CEO Urth Capital Advisors, BJ Caretta, Caretta Consulting.