Brightfield Group Archives

Adam JacksonJanuary 5, 2024

Functional mushrooms have seen a significant spike in interest since last summer, a development that analysts say is a result of rising interest for natural health products in general. According to a recent Brightfield Group report, these mushrooms, which are believed to help the body manage stress, used to be considered niche health food items, […]

StaffNovember 7, 2023

75% – Percentage of hemp-derived cannabinoid consumers that believe “delta-8 THC is synthetically created from hemp.” Despite it being a known facet of delta-8, only three-quarters of consumers of psychoactive, hemp-derived cannabinoids are aware that it is created through chemical synthesis, rather than naturally occurring. The category thrives off of a lack of consumer knowledge […]

StaffOctober 24, 2023

57% – How many cannabis consumers say their favorite dispensary is based on “location” There’s an old adage in real estate: location, location, location. The same appears true for cannabis. in a recent survey, location was the top driver of favoritism among recent dispensary shoppers. Dispensaries need a strategy for attracting shoppers based on location […]

StaffOctober 16, 2023

Cannabis consumers in California have discerning tastes.

StaffOctober 3, 2023

54% – Percentage of Republican cannabis consumers who use the products multiple times a day The portion of cannabis consumers using the plant “multiple times per day” has hovered around 50% for the general population for several quarters. But one demographic slightly over-indexes for that type of daily cannabis use: Republicans. Republican cannabis users are […]

Adam JacksonSeptember 29, 2023

Dispensaries must maintain a robust online presence.

StaffSeptember 26, 2023

$50.7 billion – Projected value of the U.S. cannabis market in 2028 In 2022, the U.S. cannabis market recorded roughly $27 billion in sales. By 2028, Brightfield Group estimates that will nearly double to $50.7 billion. What grows the cannabis market? More open markets with more sales. The bulk of growth in U.S. cannabis sales […]

StaffSeptember 12, 2023

21% – How many U.S. cannabis consumers identify as Republican. While cannabis legalization is often viewed as a Democratic issue, voters of all kinds enjoy cannabis. In fact, more than 1 in 5 cannabis users identifies as a Republican – and these Republicans are more likely than Democrats to consume cannabis multiple times per day. […]

StaffAugust 22, 2023

Gen Z purchasing habits in Illinois make them a lucrative target.

StaffAugust 15, 2023

23% – Percentage of U.S. consumers that use concentrates Nearly a quarter of cannabis consumers in the U.S. say they use concentrates – and it’s a group with some interesting characteristics. People who use concentrates are more likely to consume cannabis multiple times per day, and they spend more than $350 a month on marijuana. […]

Lykos Therapeutics Secures $100M in Series A Funding, Rebrands from MAPS PBC

Functional Mushrooms Move Into Mainstream as Wellness Trend Grows

In other news

The Daily Hit: January 4, 2024

Connecticut Attorney General Tells Unlicensed Cannabis Events Company to Stop

Testing Concerns Lead to Quarantine for 70% of Mississippi MMJ Goods

Tag: Brightfield Group

Functional Mushrooms Move Into Mainstream as Wellness Trend Grows

Number of the Week: 75%

Number of the Week: 57%

Number of the Week: 46%

Number of the Week: 54%

Convenience Means More than Location for Cannabis Consumers

Number of the Week: $50.7 Billion

Number of the Week: 21%

Number of the Week: $105.89

Number of the Week: 23%

The Daily Hit - TEST TEST TEST

Lykos Therapeutics Secures $100M in Series A Funding, Rebrands from MAPS PBC

Functional Mushrooms Move Into Mainstream as Wellness Trend Grows

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