Brightfield Group Archives

StaffAugust 8, 2023

54% – How many California cannabis consumers are aware of Cookies The culture around Cookies is undeniable and has been exported far outside of California. With clothing lines, hemp products, and an illicit market that loves to knock off Cookies’ branding, Cookies is at the top of cannabis consumers’ minds in and outside of its […]

StaffAugust 1, 2023

10% – Percentage of cannabis drinks that are lemonade flavored As the old saying goes, when life gives you lemons, make lemonade. Cannabis beverage producers have embraced this adage, as nearly every top drinks brand has a lemonade flavor in its portfolio. And the popularity of the flavor will likely keep it on the shelves. […]

StaffJuly 25, 2023

$30 – Median price of a cannabis flower product in the U.S. Looking at the national median of all bud, pre-roll, and shake across the legal U.S. markets provides a metric for judging the price of flower in a given state. In Illinois, the median price is $50. In California, it’s $31. Source: Brightfield Group, […]

Adam JacksonJuly 14, 2023

Can cannabis replace cabernet?

StaffJuly 11, 2023

34% – How many Canadian cannabis consumers that say they typically buy the same brand. Gaining loyalty in the market is key to survival – especially as new brands continue to enter and existing brands innovate to delight consumers. Those who tend to fall for specific brands are very valuable consumers. In Canada, roughly a […]

StaffJuly 5, 2023

29% – How many Michigan infused gummy consumers use doses higher than 10 milligrams. Michigan is one of the few states where consumers can purchase bags of 200 milligram THC-infused gummies, making 25 milligram and 50 milligram single doses more common across the country. With the price of cannabis so low in Michigan, higher doses […]

StaffJune 27, 2023

47% – The percent of Illinois flower consumers that include price in their top five purchase influences Illinois has higher cannabis prices than other adult-use markets, but less than half of cannabis flower consumers in the state consider “price” as a top purchase influence. That’s in line with flower consumers in other states in terms […]

StaffJune 20, 2023

51% – How many American cannabis consumers have used gummies in the past six months After seeing increased use throughout 2021, the growth of cannabis gummies use among Americans came to an end in 2022. Consumer-reported cannabis gummies usage dropped 7% from Q2 2022 to Q1 2023. Source: Brightfield Group, US Cannabis Consumer Insights, Q1 […]

StaffJune 13, 2023

$13 billion – Forecasted value of the U.S. cannabis flower market in 2023 Flower is king. No other product type comes close to the value of cannabis flower. In 2023, flower is expected to account for more than 40% of U.S. cannabis market revenue – and that doesn’t include pre-rolls. Source: Brightfield Group, US Cannabis […]

StaffMay 31, 2023

$98 – Average spend per product for a New Jersey dispensary shopper Consumers were asked, on average, how much do you spend on each dispensary product? For New Jersey consumers, that number was $98, more per product than consumers in other recreational and East Coast states. Source: Brightfield Group, US Cannabis Retail Brand Health, 2022

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Tag: Brightfield Group

Number of the Week: 54%

Number of the Week: 10%

Number of the Week: $30

Gen Z Fuels Rise in Cannabis Over Alcohol

Number of the Week: 34%

Number of the Week: 29%

Number of the Week: 47%

Number of the Week: 51%

Number of the Week: $13 Billion

Number of the Week: $98

The Daily Hit - TEST TEST TEST

Lykos Therapeutics Secures $100M in Series A Funding, Rebrands from MAPS PBC

Functional Mushrooms Move Into Mainstream as Wellness Trend Grows

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