Brightfield Group Archives

StaffMay 23, 2023

35% – Percentage of U.S. cannabis consumers that have eaten a cannabis baked good in the past 6 months More than one-third of cannabis consumers in the U.S. have eaten a cannabis baked good in the last six months. This is more than double the percentage that have enjoyed a cannabis drink in the same […]

StaffMay 16, 2023

73% – Percentage of Canadian budtenders who say its important to personally try a cannabis product before recommending it. Getting a budtender to recommend your brand is a cannabis product marketer’s dream. One of the best ways to do so is make sure they have tried your products – and new sampling laws in Canada […]

StaffMay 9, 2023

$10.3 billion – The value of the U.S. CBD market in 2028, if federal guidance is implemented in 2023 Federal guidance that allows for the sale of CBD ingestibles in mainstream retailers such as grocery and big box stores would result in phenomenal growth for the CBD market. Without such guidance, the market will only […]

StaffMay 2, 2023

56% – How many American consumers report buying cannabis through a recreational market As medical markets transition to adult-use markets, consumers have consistently been shifting their purchases to the adult-use retail side. Since the second half of 2021, more Americans have been purchasing recreationally than medically. Purchasing through a “friend” or dealer remained steady throughout […]

StaffApril 25, 2023

2.4% – Percent of flower and pre-roll products in Oregon that are a Runtz strain While no strain dominates the Oregon market, strains with Runtz in its name or listed as its parent genetics are inching their way to the top. Guava Runtz, White Runtz, and other fun varieties including the classic Runtz have increased […]

StaffApril 18, 2023

1,380 – Number of #CannabisCommunity mentions on Twitter and Instagram in February #CannabisCommunity was the most popular cannabis hashtag in February. It was more popular to use on Instagram than Twitter. #Cannabis and #Weed came in as the second- and third-most mentioned hashtag for that month. Source: Brightfield Group, US Cannabis Social Listening, March 2023

StaffApril 11, 2023

14% – How many Canadian cannabis consumers use milled flower Milled flower – also called ground or “pre-milled” – is gaining popularity in Canada. Over the past three quarters, use has been rising. Brands have launched aroma-specific blends and concentrate-infused milled flower that seem to be prompting more consumers to try the product type. Source: […]

StaffMarch 28, 2023

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88% – Percentage of U.S. CBD consumers who desire sleep, physical relief, and/or relaxation from their CBD products When CBD first came on the scene, there were many different purported use cases – focus, sleep, energy, and even improved libido. With more familiarity with the cannabinoid, consumers are seeking distinct purposes for using CBD. Source: […]

StaffMarch 21, 2023

54% – The percentage of cannabis-consuming women under 30 who report enjoying cannabis “multiple times per day” A majority of cannabis consumers report using it multiple times daily. Cannabis-consuming women under age 30 are even more likely to do so. This group is also likely to be using cannabis to treat mental health conditions. Source: […]

StaffMarch 14, 2023

53% – The percentage of online conversations about cannabis strain Blue Dream that are positive Using social listening to understand how consumers talk about cannabis online, Brightfield Group can identify the cannabis strains talked about most positively. Of posts about Blue Dream over the past six months, a majority – 53% – had a positive […]

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Tag: Brightfield Group

Number of the Week: 35%

Number of the Week: 73%

Number of the Week: $10.3 Billion

Number of the Week: 56%

Number of the Week: 2.4%

Number of the Week: 1,380

Number of the Week: 14%

Number of the Week: 88%

Number of the Week: 54%

Number of the Week: 53%

The Daily Hit - TEST TEST TEST

Lykos Therapeutics Secures $100M in Series A Funding, Rebrands from MAPS PBC

Functional Mushrooms Move Into Mainstream as Wellness Trend Grows

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