Brightfield Group Archives

StaffMarch 7, 2023

3% – How many Americans purchased THC-O within the past six months The DEA recently stated THC-O does not qualify as hemp, rather it is a schedule 1 substance. Some interpret this to be in conflict with a previous circuit court ruling, while others see it as the end of THC-O. Two weeks after the […]

StaffFebruary 14, 2023

18% – How many CBD consumers shopped for CBD online in fourth quarter 2022 The most notable change in CBD consumer behavior over the past year has been the sharp decline in online purchases. From fourth quarter 2021 to fourth quarter 2022, consumers buying CBD online dropped 122% from 40% doing so to only 18%. […]

StaffJanuary 3, 2023

31% – How many cannabis drink consumers in Illinois aware of Cann social tonic Cann offers “social tonics” in trendy flavors with only 2 milligrams-5 milligrams per can. It was hot on the trend of microdosing cannabis when it hit California shelves in 2019. However, the brand has been able to gain more awareness in […]

Julie AitchesonMay 5, 2022

“Cannamoms”, or mothers who consume, advocate for, and work in cannabis, are on the rise as a consumer demographic, an influential voice in the legalization debate, and a growing presence across social media platforms. With this rise comes both opportunities and pitfalls, not just for mothers but for all women-identified people who contributed to the […]

Julie AitchesonFebruary 14, 2022

To celebrate winter’s sexiest holiday, multi-state cannabis company MariMed (OTC: MRMD) compiled a survey for their edible brand Betty’s Eddies. The results suggest that you might want to consider picking up your Valentine’s favorite brand of cannabis edible to heat things up this February 14th. According to MariMed’s survey, 72% of cannabis consumers are already […]

Kaitlin DomangueJune 8, 2021

The cannabis industry’s proof was in 2020’s revenue, but Brightfield’s newest report shows consumer behavior to match exactly what the cannabis industry already knew: people consumed more cannabis during the pandemic than they were before. Gen Z makes up a large part of new consumers A clear factor is stress and anxiety, and the Brightfield […]

Debra BorchardtDecember 9, 2020

Looking back at 2020, the Brightfield Group determined the cannabis product shelf space winners. A review of the first three quarters provided a snapshot of which products cannabis consumers wanted most. This type of information is invaluable to producers and dispensary owners alike. The producers can make sure that they have these products in their […]

Debra BorchardtJuly 28, 2020

The passage of the 2018 Farm Bill legalizing hemp sparked a CBD rush with millions in sales and seemingly everyone starting a company using some form of hemp-derived cannabis oil. Last year’s BDSA and Arcview Market Research, industry report estimated that CBD sales in the U.S. would surpass $20 billion by 2024. New York-based investment […]

William SumnerJuly 31, 2019

It’s time for your Daily Hit of cannabis financial news for July 31, 2019. On the Site Brightfield Group Names Top 5 CBD Companies The CBD industry is becoming much more saturated than it was before the passing of the U.S. Farm Bill late last year, with new products entering the market, threatening to take […]

Anne-Marie FischerJuly 31, 2019

According to Brightfield Group, the CBD market in the U.S. has grown over 700% in 2019. The CBD industry is becoming much more saturated than it was before the passing of the U.S. Farm Bill late last year, with new products entering the market, threatening to take a slice of the CBD pie that the […]

Lykos Therapeutics Secures $100M in Series A Funding, Rebrands from MAPS PBC

Functional Mushrooms Move Into Mainstream as Wellness Trend Grows

In other news

The Daily Hit: January 4, 2024

Connecticut Attorney General Tells Unlicensed Cannabis Events Company to Stop

Testing Concerns Lead to Quarantine for 70% of Mississippi MMJ Goods

Tag: Brightfield Group

Number of the Week: 3%

Number of the Week: 18%

Number of the Week: 31%

CannaMoms Are A Growing Influence

Cannabis Consumers Have More Sex Than Others

Americans Are Consuming More Cannabis Than Plant-Based Meat, Says New Brightfield Report

2020 Cannabis Category Winners

New Brightfield Report Says COVID To Hurt CBD Sales

The Daily Hit: July 31, 2019

Brightfield Group Names Top 5 CBD Companies

The Daily Hit - TEST TEST TEST

Lykos Therapeutics Secures $100M in Series A Funding, Rebrands from MAPS PBC

Functional Mushrooms Move Into Mainstream as Wellness Trend Grows

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