Tag: Firefly

StaffJanuary 28, 2019
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6min00
“When a brand is so successful that its name becomes ubiquitous with the product (Kleenex / facial tissue), it becomes “Slang” for the product,” said Peter Miller, CEO of SLANG Worldwide. “We are aiming high for our branded products, and their names will be slang for their categories.” Slang will be going public this week […]

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