Adam JacksonDecember 28, 2023
Consumers are driven by price and drawn to new products.
Tag: The Brightfield Group
Adam JacksonDecember 28, 2023
StaffDecember 20, 2023
15% – Percentage of 20-something Americans that report using psychoactive hemp While the topic of intoxicating hemp products has taken over many headlines and legislative discussions, its use among younger adults (age 21-29) in the U.S. has remained relatively stable. Looking at the general population, only 15% of consumers in this cohort say they use […]
StaffDecember 12, 2023
50% – How many Missouri cannabis flower consumers are aware of the Cookies brand As seen in other states, when Cookies enters a market, it rises to the top of the funnel. Missouri is no exception. The brand has a marquee store in St. Louis, and its products are well distributed around the state at […]
StaffDecember 5, 2023
10% – Percentage of cannabis consumers who prefer strains with 6%-10% THC content A common theme resonating through many recreational cannabis markets is: How high can we get the THC level? But low-THC strains may be gaining in popularity. This year, more consumers have said they prefer this range of THC percentage than ever before. […]
StaffNovember 28, 2023
24% – How much shelf space in Missouri is taken up by edibles and drinks Missouri’s cannabis market has exceeded expectations in 2023, with its strong adult-use launch yielding greater variety on shelf than seen in other new markets. Edibles and drinks, in particular, have proliferated the market, accounting for nearly a quarter of all […]
StaffNovember 21, 2023
$11-$30 – The most common answer to “How much do you spend on each cannabis product?” for recreational cannabis shoppers. Products priced between $11 and $30 fall into the sweet spot for 34% of recreational cannabis shoppers, defined as cannabis consumers who say they purchase “through the recreational dispensary.” No matter the product type, marketers […]
StaffNovember 14, 2023
59% – How many women cannabis users consume pre-rolls Knowing who your customer is can help you identify the product lines and types that will fulfill their desires. For example, when we ask cannabis consumers what they purchase, 59% of women say pre-rolls, while 54% of men say so. Brands like Miss Grass and Edie […]
StaffOctober 10, 20239% – Percentage of the general population that says they’ve purchased cannabis flower recently Nearly one in 10 people from the general population said they have purchased cannabis flower (not counting pre-rolls) in the past three months. That makes the category about as popular as hard seltzer in the U.S. Source: Brightfield Group, Wellness Consumer […]
StaffSeptember 20, 2023
10% – Percentage of U.S. cannabis consumers using tinctures in 2023 In 2020, 17% of consumers said they used tinctures. But as gummies have increased in popularity among consumers in both the cannabis and CBD categories, the popularity of tinctures has waned, falling to just 10% this year. Source: Brightfield Group, U.S. Cannabis Consumer Insights, […]
StaffAugust 30, 2023
30% – How many cannabis consumers think “all cannabis brands are pretty much the same” Cannabis brands have made inroads with consumers, but they still have a long way to go with nearly one-third of users saying there’s no real difference between brands. It’s fewer than seen in 2021 data, but a long way from […]
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